What is EDDM?
EDDM stands for Every Door Direct Mail, which is a marketing service offered by the United States Postal Service (USPS). It allows businesses and organizations to send direct mail to specific neighborhoods or zip codes without the need for a mailing list.
How does EDDM work?
With EDDM, businesses and organizations can select specific neighborhoods or zip codes where they want their marketing materials to be delivered. The USPS then delivers the materials directly to every residential or business address in that area.
What are the benefits of using EDDM?
EDDM is a cost-effective way to reach a large local audience, with no need for a mailing list or expensive data services. It also allows businesses to target specific neighborhoods or demographics, making it more efficient and effective than traditional direct mail.
What types of marketing materials can be sent with EDDM?
EDDM allows businesses to send a wide range of marketing materials, including postcards, flyers, brochures, and catalogs. These materials can be designed to promote a specific product or service, announce a sale or event, or provide general information about the business.
How much does EDDM cost?
The cost of an EDDM campaign depends on several factors, including the size and type of marketing materials, the quantity of materials being sent, and the USPS postage rates. However, EDDM is generally more cost-effective than traditional direct mail, since it eliminates the need for a mailing list.
Can EDDM be targeted to specific demographics or households?
Yes, businesses can use demographic data and other targeting tools to select specific neighborhoods or households for their EDDM campaign. This allows businesses to reach the most relevant and responsive audience for their marketing message.
What is the turnaround time for an EDDM campaign?
The turnaround time for an EDDM campaign can vary depending on the size and complexity of the project, as well as the USPS delivery schedule. However, most EDDM campaigns can be completed within a few weeks from start to finish.
How can I track the results of my EDDM campaign?
EDDM campaigns can be tracked using several methods, including coupon codes, unique URLs, and phone numbers. By tracking the response rates and conversions from these metrics, businesses can measure the success of their EDDM campaign and make any necessary adjustments.